Cadbury hired me to put together this fun little video of the Clorets 2pc activation on the streets of Cape Town. The idea behind it was to pull people over and check the ‘freshness of their breath’. When they came up short they were given a Clorets and all was well:) It was a clever, fun idea for a campaign, and I was able to play around with it a bit and give the final video a ’70′s cop show’ feel. I shot in and around Gugulethu, using my Canon HXA1s with basic UV filter and Rode rifle mic.
Clorets Fresh Breath Police from Sean Tucker on Vimeo.
